Includes the following:

1. One-time social media strategy: Identify business and advertising goals, target audiences/avatars, media plan, channel strategy, budgets, projections and timeline to launch.

2. One-time data/CRM/pixel/tracking set-up: Ensure set-up of Google Tag Manager and Google Analytics set-up/coordination. CRM connectivity set-up. Integration of Google Shopping ads to website shopper platform.

3. Ongoing media planning: Ensure monthly and/or campaign objectives are aligned with creative, audiences, messaging, etc. to reach marketing KPIs.

4. Development of all targeting and/or keywords: Identify and create broad match, modified broad match, phrase match, exact match, negative match, etc. keywords for all campaigns. I

5. Media placement, optimization: Place, manage and optimize all campaigns on up to three channels.

6. Reporting/analytics: Top-line media performance and KPI progress tracking on a monthly basis; quarterly deep-dive. Custom digital dashboard available upon request.