4.7 TOTAL ROI — FOR 5 YEARS RUNNING

 
 

The property management category is competitive — and it requires disciplined, patient tactics

In October 2019, FirstService Residential engaged DYNAMO to helm its paid media strategy, execution and analytics for programmatic, paid search (Google) and paid social, including Meta and LinkedIn.

Our objectives were oriented around: brand awareness in key markets

  1. Brand awareness. Raising brand visibility in key markets.

  2. Lead generation. Generating inbound leads from qualified prospects.

  3. Lead nurture. Engaging prospects with varying levels of interest and/or intent, and guiding them toward transaction.

Here’s how we did it:

Introduction:

  • Client: FirstService Residential

  • Agency: DYNAMO

  • Duration: 5 Years

Objective:

  • To enhance FirstService Residential's corporate residential digital marketing program across multiple online platforms, targeting superior lead generation and brand awareness.

Platforms Utilized:

  • Meta

  • LinkedIn

  • Google

  • Programmatic Advertising

Key Achievements:

  • Achieved a 4.7x ROI over the 5-year span, inclusive of the agency fee, showcasing the program's efficiency and DYNAMO's value proposition.

  • Continuously optimized ad performance per channel and ensured harmonization across channels, aligning with the client's objectives and audience expectations.

  • Successfully identified evolving trends in digital advertising, pinpointing which channels yielded the highest efficiency in terms of awareness and lead generation.

  • Positioned FirstService Residential favorably, capitalizing on insights and adapting to digital shifts, ensuring the brand remained at the forefront of its target audience's mind.

Strategies Employed:

  • Data-Driven Decisions: Used in-depth analytics to make informed decisions on where to allocate budget and resources.

  • Optimization: Regularly reviewed ad performances to tweak and refine strategies, ensuring maximum visibility and engagement.

  • Cross-Channel Synchronization: Integrated messaging and campaigns across all platforms to provide a unified and consistent brand experience.

  • Trend Monitoring: Stayed ahead of the curve by vigilantly monitoring platform-specific trends, ensuring FirstService Residential was always positioned advantageously.

  • Dynamic Adjustments: Altered strategies in real-time based on performance metrics, ensuring the highest level of efficiency and effectiveness in our campaigns.

Future Projections:

  • Based on the current leads in presentation, proposal, or negotiation stages, we project a potential growth in total ROI to soar up to 13x.

  • Our proactive approach ensures that as trends shift, FirstService Residential remains poised to capitalize on new opportunities.

Conclusion:

  • DYNAMO's partnership with FirstService Residential has been a testament to the power of strategic digital marketing. Through our combined efforts and the deployment of adaptive, responsive strategies, we've realized remarkable ROI figures. As we continue to evolve in the dynamic world of digital advertising, we're confident in the potential for even greater returns for FirstService Residential.